More about
ALDEIA.
Susan Schaumloeffel
Designer and founder of Aldeia
I have spent more than 10 years in the travel industry, building brands and visual identities for agencies, tour operators, hotels and experience-led projects. Working side by side with teams who run the operation every day shaped my eye for design that is clearer, more functional and genuinely usable.
Aldeia grew out of that hands-on experience. My work centres on branding and visual identity, creating brand systems that organise communication, strengthen positioning and support a business as it grows. Less talk, more visual coherence.
Howwe work.
A clear process, no mystery, built for travel, hospitality and entertainment brands that need consistency from the brief all the way to the operation.
- 01
Immersion
We dive into the business, the destination, the audience and the operation. Understand the ground before drawing the brand.
- 02
Strategy
We define positioning, narrative and the pillars that will hold the identity up over the long term.
- 03
Identity
We build the visual system: logo, typography, colour, photography, graphic devices and art direction.
- 04
Rollout
We extend the brand into signage, print, social media, web and the on-site guest experience.
brands that walkwith aldeia.
A selection of partners who trusted Aldeia to build their brands — from travel to hospitality, from food to technology.