01
Travel
Inbound and outbound agencies, tour operators, destinations and itineraries that need to communicate the experience clearly and spark the desire to travel.
OperatorsInboundDestinationsDMOs
Based in Canela,
Brazil
Working with clients
Worldwide
Branding & Design
+ Web Design
01// ApproachThree phases
Design and brandingfor travel, hospitalityand entertainment.
Aldeia is a design studio building visual identities for travel businesses, hotels, restaurants, festivals, parks and cultural experiences. Brands that are clear, consistent and ready for the day-to-day of a real operation.
02// Portfolio2013 — 2025
Recent Work.
01/05
Now · Pass—Travel Software
03// ClientsSelected partners
brands that walkwith aldeia.
A selection of partners who trusted Aldeia to build their brands — from travel to hospitality, from food to technology.
— Travel
Grupo Brocker
— Hospitality
Hotéis Fioreze
— Hospitality
Grupo JPLP
— Food & Drink
Mamma Mia
— Mobility
Bustour
— Experiences
Bah! Que vista
— Food & Drink
El Fuego
— Technology
Pass
— Travel
Conextravel
04// SectorsWhere we work
The marketswe live in.
Aldeia specialises in three closely related fields: travel, hospitality and entertainment. Brands that need to be felt before they are read.
02
Hospitality
Hotels, inns, resorts, glampings and restaurants — brands that live on perception, detail and consistency at every touchpoint.
HotelsInnsResortsF&B
03
Entertainment
Festivals, events, parks, attractions and cultural producers. Identities with energy, scale and the flexibility to work live and on screen.
FestivalsEventsParksCulture
05// Who we areSince 2025
More about
ALDEIA.
Susan Schaumloeffel
Designer and founder of Aldeia
I have spent more than 10 years in the travel industry, building brands and visual identities for agencies, tour operators, hotels and experience-led projects. Working side by side with teams who run the operation every day shaped my eye for design that is clearer, more functional and genuinely usable.
Aldeia grew out of that hands-on experience. My work centres on branding and visual identity, creating brand systems that organise communication, strengthen positioning and support a business as it grows. Less talk, more visual coherence.
06// ServicesAldeia Studio
Pro
Services.
Design and branding services built for travel brands that need identity, consistency and applications that hold up in the real world.
01
Branding & Visual Identity
New brands from scratch or full rebrands, covering logotype, colour, typography and visual language.
02
Brand Visual System
Consistent graphic systems with usage rules and applications designed for everyday business use.
03
Brand Rollout
Applying the identity across digital and physical materials: decks, corporate pieces, social media and print.
04
Visual Direction
Ongoing support keeping the brand visually organised and coherent across every touchpoint over time.
05
Web Design
Company websites and digital pages focused on identity, clarity and an experience aligned with the brand.
07// ProcessFour stages
Howwe work.
A clear process, no mystery, built for travel, hospitality and entertainment brands that need consistency from the brief all the way to the operation.
- 01
Immersion
We dive into the business, the destination, the audience and the operation. Understand the ground before drawing the brand.
- 02
Strategy
We define positioning, narrative and the pillars that will hold the identity up over the long term.
- 03
Identity
We build the visual system: logo, typography, colour, photography, graphic devices and art direction.
- 04
Rollout
We extend the brand into signage, print, social media, web and the on-site guest experience.
08// StatsFun Facts
30+Brands served
10+Years of experience
98%Success rate
09// QuestionsFAQ
Frequently
asked.
Didn't find what you were looking for? Send us a message and we reply within 24 hours.
—// NewsletterWeekly
Weekly curation
An editorial letter
about the places
that matter.
Every Thursday, a careful selection of news, features and discoveries about travel, hospitality and culture, in Brazil and around the world, through Aldeia's eyes.